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Getting In touch with Higher Education Buyers
WHAT YOU MUST KNOW TO EFFECTIVELY SELL TO THIS MARKET Universities and colleges use branded merchandise across so many avenues—from gift and spirit stores to student recruiting, alumni groups,...
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Future Buyers Will Be Change Agents For Tomorrow’s Businesses
Takeaways From ASM Direct Conference and How Corporate Social Responsibility is A Driving Force Behind Changing Buyer Attitudes Marketing, fleet, human resources and other indirect expenses—including...
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WOVIN Brands Begins QCA Accreditation Program To Meet Customer Demands
As end buyers continue to demand brand safety through responsible sourcing, promotional products suppliers have an important decision to make: How will they meet the needs of distributors, and in turn...
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United In Safety: Highlights From the ICPHSO Annual Meeting
Each year, the International Consumer Product Health and Safety Organization (ICPHSO) holds its Annual Meeting And Training Symposium, bringing together global health and safety professionals to...
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White Paper – Brand Safety: More Than Digital Media
When viewed holistically, brand safety is about much more than content placement. It encompasses every aspect of a brand’s image. In reality, brand reputation is exposed anywhere a company logo, name,...
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Unscripted Episode 162 QCA Certification
Industry educators Kirby Hasseman of Hasseman Marketing and Bill Petrie of PromoCorner, the leading digital marketing services provider to the promotional products industry discuss a variety of...
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Are Promo Industry Firms So Desperate…
Are Promo Industry Firms So Desperate For Short-Term Gains That They’re Willing To Gamble Their Future? Every July, Advertising Specialty Institute (ASI) publishes the annual State Of The Industry...
View Article5 Pillars of Compliance – Video
In today’s competitive market, companies are expected to do more than simply deliver safe, quality products. It’s also their responsibility to be environmentally responsible and vigilant about the...
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Blink Marketing Is Using The QCA Certification Process As A Roadmap To...
Talk to any marketing executive or procurement professional at major brands and you’ll know that protecting their hard-earned brand equity is paramount—especially when using promotional products. In...
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